To peer into marketing's future, don't miss two global gurus of mind science talk about emerging theories of human motivation and artificial intelligence.
On Thursday, Nov. 14, in Stamford, Conn., the American Marketing Association Southern CT Chapter hosts two global experts in neuroscience and AI to examine the intersection of how humans think, the biology that guides our actions, and how marketing tools and AI can influence behaviors. This is a must-see event for marketers, advertising executives, or anyone interested in the future tools and techniques of data science in marketing.
Marketers live in a world of emerging artificial intelligence -- from GPS navigation to Siri and Alexa voice assistants. But as science speeds forward in replicating human brains, most marketers still use old tools from the 1970s: personas, brand positioning, untested messages, manual forecasts. Pantidos and Lendenmann will unveil new solutions.
Event includes a networking party from 5:30 to 6:30 p.m. with wine and hors d'oeuvres, followed by speeches starting at 6:45 p.m. and panelist Q&A. Hosted at the beautiful Workpoint facility on the shoreline at 290 Harbor Drive, Stamford, Conn.