On Thursday, Oct. 17, in Stamford, Conn., the American Marketing Association Southern Connecticut Chapter will host a panel of experts for a serious discussion of how Trump exemplifies changes in media, public communications and political discourse. Whether you're a fan or foe, it is undeniable that Trump has revolutionized modern marketing:
Panel experts will include:
- Immediacy in communications, in which organizations can now connect directly to millions.
- Positioning one's brand and de-positioning competitors.
- Mobilizing followers to build positive or negative sentiment.
- Analogs between modern political systems and new marketing dynamics.
- Changes in voter and consumer belief systems -- and lessons for marketers on how they must respond.
- Ian Shapiro, Ph.D., Sterling Professor of Political Science at Yale University. Ian's recent book "Responsible Parties: Saving Democracy from Itself," co-written with Frances Rosenbluth, was recently profiled in The New Yorker.
- Aaron Weinstein, Ph.D., Visiting Assistant Professor of Politics at Fairfield University.
- Nicole Desir, brand strategist and founder at NOA Groupe.
- Ben Kunz, EVP strategy at Mediassociates and president of the AMA Southern Connecticut Chapter.
Event is 5:30 to 8:30 p.m. at the beautiful waterfront facility Workpoint, 290 Harbor Drive, Stamford, starting with networking, wine and hors d'oeuvres followed by panelists and public Q&A. We anticipate a large turnout so please purchase tickets early. Tickets are $25 for American Marketing Association members and $30 for nonmembers; the public is invited.